MGT301 Principles of Marketing Notes, MCQs & Assignments | Query Point Official

MGT301 ||| Principles of Marketing

MGT301 – Principles of Marketing introduces students to the core concepts of marketing, focusing on customer needs, market analysis, product development, pricing strategies, promotion, and distribution.

Course Introduction

This course provides a solid foundation in marketing principles and practices. Students learn how organizations identify customer needs, create value, and build strong customer relationships in competitive markets.

Course Learning Objectives

• Understand fundamental marketing concepts and terminology
• Analyze consumer behavior and market dynamics
• Learn marketing planning and strategy development
• Understand the marketing mix (4Ps)
• Evaluate ethical and social responsibility issues in marketing

Major Topics / Syllabus

• Introduction to Marketing
• Marketing Environment
• Consumer Behavior
• Market Segmentation, Targeting, and Positioning
• Product and Branding Strategies
• Pricing Strategies
• Distribution Channels
• Promotion and Integrated Marketing Communication
• Digital and Social Media Marketing
• Marketing Ethics and Social Responsibility

Marketing Mix Focus

• Product planning and branding
• Pricing objectives and methods
• Place (distribution) decisions
• Promotion and communication strategies

Practice Areas

• MCQs on marketing concepts
• Short questions on definitions and theories
• Long questions on marketing strategies
• Case studies and real-world examples
• Assignment-based marketing analysis

Exam Preparation Tips

• Focus on key marketing definitions
• Understand diagrams and models
• Prepare examples for each concept
• Practice MCQs regularly
• Revise the 4Ps thoroughly

MGT301 Principles of Marketing MCQs

MGT301 Marketing MCQs (click here)

MGT301 Short & Long Questions

Principles of Marketing Questions (click here)

MGT301 Assignment Questions

Assignments (click here)

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