MKT501 Marketing Management Notes, MCQs & Assignments | Query Point Official

MKT501 ||| Marketing Management

MKT501 – Marketing Management focuses on strategies and principles of marketing in modern businesses. This course explores market analysis, product development, pricing, promotion, and distribution to meet customer needs.

Course Introduction

Marketing Management provides students with knowledge to plan, implement, and control marketing activities effectively. It emphasizes strategic decision-making and practical application of marketing concepts in organizations.

Course Learning Objectives

• Understand core marketing principles and strategies
• Learn market research and consumer behavior analysis
• Develop product, pricing, promotion, and distribution strategies
• Analyze marketing environments and trends
• Apply marketing concepts in practical business scenarios

Major Topics / Syllabus

• Introduction to Marketing Management
• Marketing Environment and Market Research
• Consumer Behavior and Market Segmentation
• Product Development and Branding Strategies
• Pricing Policies and Techniques
• Promotion Mix: Advertising, Sales, and Public Relations
• Distribution Channels and Logistics Management
• Digital Marketing and Social Media Strategies
• Marketing Planning and Control
• Case Studies in Marketing Management

Practical Focus

• Designing marketing plans for products/services
• Analyzing consumer and market trends
• Applying pricing and promotion strategies
• Evaluating distribution and logistics decisions
• Problem-solving through case studies

Practice Areas

• MCQs on marketing concepts and theories
• Short questions on marketing strategies
• Long case-study based questions
• Scenario-based marketing exercises
• Assignments on market analysis and planning

Exam Preparation Tips

• Revise marketing principles and frameworks
• Study consumer behavior and market segmentation
• Practice case studies and problem-solving questions
• Memorize key marketing terms and models
• Solve past MCQs for exam readiness

MKT501 Marketing Management MCQs

MKT501 MCQs (click here)

MKT501 Short & Long Questions

Marketing Management Questions (click here)

Assignment Questions

Assignments (click here)

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